About us

We provide transparent and fair loans with no surprises

Our purpose is to simplify and personalise borrowing. We understand that many people have had challenges with borrowing in the past and are left excluded from mainstream banks. So, we launched Likely Loans in 2014 and have been helping people with their borrowing needs ever since.

And there’s many ways we partner with our customers - here’s just a few:

  • Providing a simple online application which tells you if you’re eligible for a loan before you apply (so it doesn’t affect your credit score – we know it’s important to lots of our customers).
  • Using advanced technology such as Open Banking to ensure what you’re applying for is affordable.
  • Making sure that once you’ve completed an application with us and have been accepted, you get your money in the bank the next working day.
  • And offering great digital servicing capabilities so that you can manage your loan how you want to - 24 hours a day 365 days of the year, including live chat, and many other personalised solutions for you.

We’re members of the Finance and Leasing Association (FLA) and subscribe to their lending code. The code sets out best practice in consumer lending.

Our Story

10 Years

Since we launched

160 People

In our team


Customers with a Likely Loan


Lent to UK customers

Ready for a Likely Loan?

Our application form is quick and easy to complete.

( It won’t affect your credit score )

Representative 59.9 % APR