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Black Friday is one of the biggest and best shopping events in the retail calendar. Once a US event, it’s now grown in popularity across physical and online stores in the UK - each year getting bigger and bigger. Designed to be the day after Thanksgiving, it’s well-loved for being right in time for Christmas, helping you kick off your Christmas shopping with fantastic deals.

When is Black Friday in the UK?

In 2020, Black Friday is on the 27th November. However, not only are deals available on the Friday, but often retailers continue throughout the weekend, ending with Cyber Monday deals for all your digital goodies.

With 2020 being a different year in every way possible, Black Friday is too, with many retailers kicking off their sales early - months early, in fact. Amazon usually has their own Black Friday Countdown. With online competition stronger than ever, it’s no surprise that companies are finding new ways to bring customers in, which is great for you, especially if you want to get a headstart on holiday shopping online for Christmas gifts.

Black friday sale

The Best Black Friday Deals

The best deals, naturally, change every year and Amazon’s Prime Day has already happened, giving us a good idea of what to expect this time around, especially for Amazon’s Black Friday deals which always deliver a great variety. As a general tip, look out for deals on the latest tech, gadgets, white goods and beauty products as these tend to have the best sales each year.

Upgrade to a Smart Home

Black Friday sales are the perfect time to get your home decked out in the latest Smart Home technology, ready to impress your extended family at Christmas. Amazon is always slashing the prices of their own tech, and if you don’t have one, the Amazon Echo Dot is a great place to start upgrading your home as it’s often heavily discounted. Alternatively, Google Home is likely to make the list too. Also watch out for smart lights and smart speakers, which are likely to be discounted, to start connecting to your new home system.

Expand your video game collection

Last year, the Nintendo Switch was one of the greatest deals on offer and there’s a very good chance that’ll be the same this year, which fans will be excited about considering the worldwide shortage of Nintendo Switches over summer. Hopefully, players and gifters will be able to pick up a few Nintendo Switch games worth playing, like the bestseller, Animal Crossing New Horizons. Since the PS5 and Xbox Series X gaming consoles have their big launches just weeks before Black Friday, we wouldn’t count on there being any deals. This may mean, however, that there are even more deals on PS4 and Xbox One, so be sure to check in with Game, Argos and Amazon.

New TV time

Thinking of Black Friday, TVs often come to mind with visions of shoppers fighting ruthlessly for the best ones. The two are practically synonymous with each other. While it’s unlikely that’ll happen this year with social distancing, all the same great deals are moving online. Now might be the perfect time to pick up an OLED TV or get a 4K TV before the 8K becomes affordable. Add-on accessories like sound bars are also usually worth picking up at a reduced price at places like Currys.

Save on everyday tech

There are plenty of pieces of technology that most of us use everyday and might struggle to comfortably afford or replace them when the worst happens, making Black Friday a good time to upgrade. This includes fitness trackers, wireless headphones, laptops and mobile phones, all of which are likely to be on sale. Apple products are definitely worth looking out for, especially Apple Macbooks and Apple Watches. While Apple often does its own Black Friday sales, you can usually find even better ones elsewhere, if you look hard enough.

Score big-ticket items

Home appliances are another great buy during Black Friday. You can often pick up washing machines, dryers, fridges and dishwashers as well as smaller kitchen appliances at a reasonable price. If there is something you need, and it’s usually a large purchase, you’ll definitely want to set up alerts and keep researching when it’s time. Be aware that delivery times may be slightly longer this year due to the demand of online shopping.

Online shopping from phone

How to Get the Best Black Friday Deals

It may sound silly, but it’s a good idea to have a solid strategy in place for Black Friday as competition can be fierce for the better deals. Often it can be a hectic day, even if you are only buying online, made even more stressful for those working and unable to access a computer. Thankfully, that’s what phones and apps are for. In the end, though, it’ll probably be worth it.

Tip 1: Download apps & make accounts

To make buying easier, download apps for all your favourite stores or the ones you expect to have the best deals - this means you can shop on the go, never missing out. You should also make an account on these websites with all your details ready to go for super quick checking out. John Lewis are encouraging shoppers to download the John Lewis app and create their own online wishlist in preparation for the big day.

Here are a few websites you should keep an eye on:

Tip 2: Do your research

If you have a wishlist, start your research early on each of these products, finding out what the lowest price you can get it for is. This means when you see a deal, you’ll know exactly how good it is compared to how much it is elsewhere. Many discounts can be misleading, trying to get you to buy from them, despite the competition having it at a better price all year-round. You should also check out the returns policy for these stores, especially when buying clothes.

Tip 3: Follow your favourite stores

Stay up-to-date on what your favourite shops are offering by subscribing to their newsletters for the latest news. Most online retailers do actually have a newsletter, and if you don’t like it, you can always unsubscribe after. You should also follow the store’s social media as often they’ll showcase their best deals on these platforms first for loyal customers.

Tip 4: Check for discount codes

Just because everything is already having it’s prices slashed, doesn’t mean there aren’t ways to get it even cheaper. Keep an eye out for coupon codes that you can combine with your existing savings to see if you can pick up something for an absolute steal.

There you have it: you should now be ready for the month of amazing savings to come. Shop smart and you could pick up some bargains, putting you in a better financial position for the festive season on its way. Hopefully, the surprise expense of finding your favourite item at half price or better doesn’t break the bank. However, if you need a little financial help with your purchase, then you could consider one of our £500 loans to manage these costs.

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